Nantucket Red's featured on "The Daily Guide of Permanent Style". And while the style may be permanent, they are "guaranteed to fade" . . . .

Not many pieces of clothing are able to inspire their own lore, but Nantucket Reds rank among that select few. One account of the birth of quintessentially preppy trousers holds that Philip Murray, owner of Murray’s Toggery Shop on the Massachusetts island of Nantucket, fell into a cranberry bog and emerged with his once-stone-colored pants dyed by the berries’ juices. It’s a total fabrication, but at least it’s an entertaining one.

http://www.gilt.com/giltmanual/2011/06/know-your-terms-nantucket-reds/